Newspaper and Billboards drive significant traffic to the Internet: Survey
According to a survey conducted by Deloitte , newspaper ads and billboards still drive significant traffic to the Internet.
Magazines are still vastly read, despite access to similar content online.
Four segments were analysed :
- Millenials (Trailing Millennials – 14-22 years & Leading Millennials – 23-28 years)
- Generation X – 29-45 years
- Boomers – 46-64 years
- Matures – 65-75 years
“The majority of consumers anticipate that the role of the Internet will continue to play an increasing role in movie/ television content viewing. Consumers perceive using the Internet as their most favorite media source, along with Television” stated the survey.
According to the survey, 72% of the consumers use search engines daily. In 2009 this number was at a mere 17%, showing a phenomenal jump. Emailing is at 60% and Instant messaging is at 58%. Millenials prefer sharing via social networks compared to email, which is the major form of communication for the rest of the segments.
76% of the respondents used a Desktop/Laptop/Netbook & 34% used a mobile or a smartphone to purchase something. This is good news for E-commerce firms and enablers that offer coupons and discounts.
Download the survey details here for more: The State of the Media Democracy Survey – India
